Skip to main content
GoCommerz

Case studies

How we approach the problems that cost fashion brands money.

Each scenario below describes a situation fashion sellers commonly face, how we would work on it and exactly what we would measure.

These are illustrative engagement scenarios, not client results. They contain no client names or outcome figures. Verified case studies will be published here only with each client’s written permission.

Scenario 01 · Illustrative

A garment manufacturer launching its own label online

The situation

A factory with strong production capability and no in-house e-commerce team wants to sell its own label on two marketplaces without diverting the production team.

Our approach

  1. 1. Brand registration, category approvals and GST place-of-business setup
  2. 2. Launch catalogue with standardised size charts and fit notes
  3. 3. Cost-up pricing model with a realistic returns provision
  4. 4. Daily operations run by GoCommerz with weekly check-ins

What we measure

  • Listing approval time
  • Size-related return share
  • Contribution per order
  • Dispatch SLA adherence

Scenario 02 · Illustrative

A fashion brand growing revenue but not profit

The situation

Marketplace sales are rising every quarter, but the bank balance does not reflect it. Advertising spend and returns have grown faster than anyone noticed.

Our approach

  1. 1. Order-level P&L across the last two quarters
  2. 2. SKU profitability ranking to find loss-making styles
  3. 3. Ad campaigns restructured around contribution margin
  4. 4. Discount guardrails ahead of the next sale event

What we measure

  • Contribution margin by style
  • Ad cost as share of net sales
  • Loss-making SKU count
  • Net sales after returns

Scenario 03 · Illustrative

A seller who suspects settlements do not add up

The situation

Payouts feel lower than expected, but with thousands of orders a month nobody has time to check commissions, penalties and return charges line by line.

Our approach

  1. 1. Order-to-settlement matching across all channels
  2. 2. Fee, penalty and reverse-logistics charge verification
  3. 3. TCS statements matched to payouts for the accountant
  4. 4. A discrepancy log with claims raised and tracked

What we measure

  • Unmatched orders
  • Disputed amount raised
  • Claim resolution status
  • Days to reconcile a month

Scenario 04 · Illustrative

A brand ready to add new marketplaces

The situation

The core marketplace is stable, and the founder wants to expand — but is unsure which channel fits the assortment and price point, and how much inventory to commit.

Our approach

  1. 1. Channel-fit and fee-structure feasibility review
  2. 2. Launch assortment chosen from proven styles only
  3. 3. Inventory split that protects the core channel
  4. 4. 90-day post-launch review with a go / no-go decision

What we measure

  • Contribution margin by channel
  • Stock cover by channel
  • Return rate vs core channel
  • Time to first profitable month

How results are reported

Proof comes from your own P&L.

We do not lead with borrowed numbers. Every engagement starts with a baseline taken from your own settlements and reports, and progress is measured against it — month by month.

  • Baseline agreed before work begins
  • Same definitions every month, no moving goalposts
  • Every figure traceable to a settlement or report

Contribution margin, 12 weeks

Margin trend by week

Illustrative
Illustrative weekly contribution margin trend Fictional example only: margin moves from about 8 percent to 14 percent over twelve weeks.
Week 1 Week 12
Illustrative figures for explanation only. Not client data and not a promise of results.

Free growth audit

Recognise one of these situations? Let’s talk it through.

Start with a free growth audit. We review your catalogue, pricing, settlements and ads, then show you — plainly — where money is leaking and what we would fix first.

Book your audit