Marketplace expertise
Every marketplace plays by different rules.
Selling the same kurta on five platforms means five catalogue standards, five fee structures and five settlement formats. We know the differences — and build for each one.
Channels
Built for the places fashion actually sells.
Our operating framework covers the major horizontal and fashion-specialist marketplaces in India, alongside your own direct-to-consumer store.
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Horizontal marketplace
Amazon
Search-led discovery, brand registry, sponsored ads and fulfilment-model choices.
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Horizontal marketplace
Flipkart
Large sale events, deep fashion assortment and price-sensitive shoppers.
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Fashion marketplace
Myntra
Brand-led fashion, strict catalogue standards and style-first discovery.
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Fashion marketplace
AJIO
Curated fashion assortment with category-specific onboarding.
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Value marketplace
Meesho
Value fashion at volume, where tight cost control decides profitability.
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Fashion marketplace
Nykaa Fashion
Premium and contemporary fashion with an editorial presentation.
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Lifestyle marketplace
Tata CLiQ
Lifestyle and premium apparel with brand-led storefronts.
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Direct-to-consumer
Own D2C store
Your own storefront, where margin is highest and data is fully yours.
Marketplace names are trademarks of their respective owners and are used only to describe the channels our services address. GoCommerz is independent and is not a partner, agent or affiliate of, or endorsed by, any marketplace named here.
What changes between channels
Six things we master for every marketplace.
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Catalogue rules
Each marketplace has its own attribute schema, image rules, size-chart formats and quality checks. We maintain a channel-specific standard for every one.
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Fee structures
Commission slabs, fixed fees, shipping and collection charges differ by channel and category. Our pricing models are built per marketplace, not averaged.
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Performance metrics
Dispatch timelines, cancellation rates, return reasons and ratings decide your visibility. We monitor the metrics each channel actually rewards.
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Settlement formats
Every platform reports payouts differently. We normalise them into one ledger so you can compare channels like for like.
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Sale-event calendars
Big events can make a quarter — or quietly destroy margin. We plan inventory, price floors and ad budgets for each one, then review honestly afterwards.
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Brand protection
Brand registration, listing ownership and hijacker response work differently on each platform. We know where to file and what evidence each one needs.
Apparel-first
Fashion is not just another category.
Generic e-commerce playbooks treat a shirt like a phone charger. Apparel needs its own approach to catalogue, pricing and returns.
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Size and fit
Size-related returns are one of the biggest margin leaks in apparel. Standardised size charts, fit notes and model measurements reduce them at the listing.
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Variants and colour families
One style can become dozens of SKUs. Clean parent–child mapping keeps reviews, rankings and stock together instead of fragmented.
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Seasonality
Festive, wedding, summer and winter assortments move on different clocks. Planning catalogue launches and stock ahead of demand matters more than ad spend.
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Return behaviour
Fashion return rates vary sharply by category and price point. We price with a realistic returns provision, not a hopeful one.
One view across channels
Compare marketplaces like for like.
Because we normalise every channel into one ledger, you can finally see which marketplace earns the most per order — not just which one sells the most.
Channel comparison template
Illustrative| Metric | Channel A | Channel B | Channel C |
|---|---|---|---|
| Net sales after returns | Your figure | Your figure | Your figure |
| Marketplace fees | Your figure | Your figure | Your figure |
| Advertising cost | Your figure | Your figure | Your figure |
| Return rate | Your figure | Your figure | Your figure |
| Contribution per order | Your figure | Your figure | Your figure |
| Contribution margin | Your figure | Your figure | Your figure |
Your own numbers populate this view in the monthly P&L report.
Free growth audit
Selling on more than one marketplace? Let’s compare them properly.
Start with a free growth audit. We review your catalogue, pricing, settlements and ads, then show you — plainly — where money is leaking and what we would fix first.